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Pharma Pivot Program: Your 4-Week Roadmap to Break Into the Industry

From Agency to Pharma in 4 Weeks

Land interviews, get noticed, and transition into biotech or medical affairs with confidence, even while working full-time.​

Introducing the Pharma Pivot Program

 

A structured, 4-week online group coaching program designed to guide you step-by-step into your first (or next) in-house pharma role. Early bird registration now, program starts 2nd February.

This is for you if:

You’re ready to move in-house but feel stuck.

You’ve spent years in agency, medcomms, or CRO roles, delivering great work but still feeling like you’re watching everyone else make the career leap you want.

You're tired of doing the work and getting paid 30%* less than your pharma clients 

*Compared to the average agency salary for a similar experience level.

You know you’ve got the talent.


You just need the roadmap.

Something that shows you:

  • How to translate your skills into “pharma language” that will resonate with hiring managers

  • How to build a LinkedIn + CV that recruiters actually read

  • How to find the right roles and get in front of decision-makers

  • How to interview confidently and not undersell yourself

  • How to finally get out of the agency hamster wheel

​​

That’s exactly what this program does.

The Only 4-Week System Designed Specifically for Agency to In-house Transitions

You don’t need to spend months figuring it all out.


Or take five different courses.


Or spend hours on content you’ll never use.

This program gives you clarity, content, structure and support, without burning you out.

Here’s how it works:

You’ll follow my step-by-step transition path, built from real industry experience, while learning through my three signature courses:

📦 Pharma Leap: industry foundations, functions, role clarity
📦 LinkedIn Mastery: visibility, networking, profile positioning
📦 Pharma Career Blueprint: CV, cover letters, interview prep

And every week, we meet for a live Q&A where I review your progress, answer questions, and help you implement in real-time.

Week-by-Week Program Flow​

Week 1: Industry Orientation + Role Clarity

Goal: Lay the foundation & discover your ideal path

  • Intro to biotech & pharma functions (med affairs, regulatory, market access, etc.)

  • Decode job titles, structures & language

  • Self-paced: Set career goals using the workbook

  • 🎥 Live Webinar and Q&A (Crowdcast)

Week 2: CV, Cover Letters & Role Positioning

Goal: Present your value with pharma-friendly language

  • Write a biotech-optimized CV that actually gets seen

  • Tailor cover letters that speak to pharma recruiters

  • Learn to beat ATS filters

  • 🎥 Live Webinar and Q&A (Crowdcast)

Week 3: LinkedIn, Networking & Visibility

Goal: Build your personal brand + get seen by the right people

  • Optimise your LinkedIn profile (headline, summary, experience)

  • Learn how to network without it feeling awkward

  • Create content that builds credibility

  • 🎥 Live Webinar and Q&A (Crowdcast)

Week 4: Interviews, Confidence & Career Acceleration

Goal: Close the loop, land the role and thrive

  • Interview prep + strategy (common Qs + STAR method)

  • Post-interview follow-up that builds trust

  • Planning your first 90 days & long-term career moves

  • 🎥 Live Webinar and Q&A (Crowdcast)

🎁 PLUS Throughout the Program:

  • On-demand access to CPD-accredited Pharma Leap online course + LinkedIn Mastery online course

  • Career resources: CV/cover letter templates, outreach scripts, functional job profiles, goal-setting workbook, and more

  • Ongoing support via WhatsApp & Facebook group

  • Replays available for all live sessions

What you get inside

Full access to all 3 online courses

Weekly Q&A coaching + implementation support

Accountability + progress tracking

CV, cover letter + LinkedIn review opportunities

Templates, scripts, outreach frameworks & interview prep

Optional VIP upgrade for WhatsApp + 1:1 support

No guessing.


No going it alone.


Just a proven path with someone guiding you through it.

Why join?

Learn from industry professionals & career coaches who have pivoted careers, expanding your network

Master networking, job applications & interviews

Exclusive WhatsApp group for real-time support

Personalized career consultations (VIP only)

Full access to live & recorded workshops, weekly Q&A sessions & premium materials

Choose your package

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On Demand
297 CHF

(370 USD/319 GBP)

Self-paced learning with course access and resource library

  • Pharma Leap (CPD Accreditated) and LinkedIn Mastery online courses

  • Access to webinar and workshop recordings

  • Access to private Facebook group community

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Group
497 CHF
(620 USD/535 GBP)

On demand materials plus:

  • Weekly live group coaching/Q&A

  • Private group WhatsApp group access for accountability

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VIP
1197 CHF
(1500 USD/1288 GBP)

Everything in group coaching, plus:

  • 4 x 1:1 30-min consultations (weekly or flexible)

  • CV + LinkedIn personalised audit + action plan

  • Bonus: Priority response via WhatsApp

Note: spots are limited for VIP 

Imagine yourself 4 weeks from now...

✨ Confident in what roles you’re targeting that suit your skills and personality
✨ A CV + LinkedIn profile that actually gets seen
✨ Recruiters are coming to you instead of ghosting
✨ Interviews feel exciting, not terrifying
✨ You’re finally stepping toward the pharma career future you want

Because you’ll have clarity.


You’ll have a plan.


And you’ll have support.

No more waiting for “the right time.”


Your pivot starts the moment you join.

Your instructors

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Shakil Hussain, BSc 

Global Government Affairs & Market Access Professional

  • Commercial roles (sales, marketing)

  • Market Access

  • Policy and Governmental Affairs

​​

Shakil brings over a decade of experience in strategic government affairs, market access, and commercial roles within the pharmaceutical industry. Currently serving as Global Government Affairs Lead, Shakil leads the development and implementation of advocacy strategies and global market access plans, focusing on critical areas such as pricing strategy and cross-functional collaboration. His expertise spans multiple regions, including the EU5, US, Japan, and Canada, and he has worked on pre-launch and post-launch initiatives for innovative medicines. Shakil’s strong background in strategic account management and stakeholder engagement equips him to navigate complex healthcare systems and drive impactful market access solutions.

Photo of Sian Kneller

Sian Kneller, MSc, CMPP – Global Medical Director & Scientific Communications Expert

  • Medical Affairs

  • Scientific Communications

  • Medical Communications

Sian brings nearly 20 years of expertise in the pharmaceutical industry, with a strong focus on global medical affairs. Having led strategic communications for major product launches across diverse therapy areas, Sian has a deep understanding of the pharmaceutical landscape, regulatory compliance, and cross-functional collaboration. Her experience spans from managing global investigator-initiated studies to driving omnichannel strategies that align medical insights with business goals. With a proven track record in delivering high-impact medical content and shaping global strategies, Sian offers valuable insights for those looking to build successful careers in pharma.

Learn from people who’ve made the pivot, and now work on the inside

Throughout the Pharma Pivot Program, you’ll hear from guest experts who’ve transitioned into pharma from clinical practice, agencies, consulting, and adjacent roles, and who now work inside Medical Affairs, Market Access, and related functions.

Sessions are practical, honest, and focused on what hiring managers actually look for.

Guest experts

Download the Curriculum

Download the full course curriculum.

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Case Study: Sami’s Pivot into Pharma

About Sami*

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Sami* had all the hallmarks of an exceptional colleague: a PhD, line management experience, deep subject knowledge, emotional intelligence, and an incredible work ethic. She was already a standout: the kind of person you’d want as a mentor, collaborator, and leader.

But despite all her achievements, she was struggling to break into pharma. Applications went out, rejections came back, and interviews just weren’t landing.

 

That’s when Sami reached out.

*Name changed to protect anonymity. 

The Challenge

  • High calibre candidate, but invisible on paper: Her CV wasn’t showcasing her wins in a way that resonated with pharma hiring managers.

  • Confidence dip: After months of silence from applications, Sami was running low on hope.

  • The transition gap: Moving from agency into pharma can feel like hitting an invisible wall, she needed the right strategy and narrative to break through.

The Approach

When Sami and I started working together, we focused on three core areas:

1. Optimising her CV: We took the raw brilliance already there and reframed her achievements in pharma’s language, spotlighting impact, outcomes, and leadership.

2. Interview Coaching: From decoding job descriptions to navigating tough questions and curveball tasks, we built her confidence and sharpened her storytelling.

3. First 90 Days Success Plan: Because Sami is so diligent, we didn’t stop at “getting the job.” We worked on how to hit the ground running in a large, matrixed pharma environment and avoid common early pitfalls.

The Results

The impact was immediate:

  • Before: dozens of applications, no interviews.

  • After optimisation: 5 applications to 3 interviews.

  • Within 3 months: secured her dream role in pharma.

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Sami not only landed the role but also stepped into it with confidence, clarity, and a plan for long-term success.

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What people say about The Agency Advantage

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Join now

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On-Demand
297 CHF
(370 USD/319 GBP)

Self-paced learning with course access and resource library

  • Pharma Leap (CPD Accreditated) and LinkedIn Mastery online courses

  • Access to webinar and workshop recordings

  • Access to private Facebook group community

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Group
497 CHF 
(620 USD/535 GBP)

On demand materials plus:

  • Weekly live group coaching/Q&A

  • Private group WhatsApp group access for accountability

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VIP
1197 CHF 
(1500 USD/1288 GBP)

Everything in group coaching, plus:

  • 4 x 1:1 30-min consultations (weekly or flexible)

  • CV + LinkedIn personalised audit

  • Private audit + action plan

  • Bonus: Priority response via WhatsApp

Note: spots are limited for VIP 

Not sure if it's right for you? 

Book a free 15 min discovery call

FAQs

When are the weekly live Q&A / webinar sessions held?

The live weekly Q&A sessions will run at a time that works across both Europe + US time zones, so wherever you are, you should be able to join live without staying up until ridiculous o’clock.

If you can’t make it live, absolutely no problem.

🎥 Replay recordings are uploaded within 24 hours
💬 You can submit questions ahead of time
🗣 You can ask follow-ups in Facebook or WhatsApp
📣 VIPs can also request direct feedback via 1:1

You won’t miss anything, and you’ll still get your questions answered even if life, kids, deadlines or time zones collide with the schedule.

I’m not sure which role I want, will this still help me?

Yes. Week 1 is built for exactly you.
You’ll explore different roles in Pharma, learn how they differ, and identify which ones align with your strengths, background, and personality.
Even if you start unsure, you’ll leave Week 1 with clarity and direction.

I know the role I want, do I still need this program?

Yes: clarity is one part, positioning is the unlock.
You’ll learn how to communicate your value, translate your experience, and present yourself as a strong candidate on paper, online, and in interviews.

 

I don’t have industry experience. Can I really pivot into Pharma?

Yes: many of my clients enter Pharma from agency, academia, healthcare, or adjacent sectors.


The key is learning how to translate what you’ve already done into language Pharma recognises.
The program is designed to help you do exactly that.

 

What’s the difference between Group and VIP?

Group gives you the full curriculum, modules, learning hub, community, templates, guides and weekly support.

VIP includes everything above plus:

⭐ 1:1 session credits to book directly with our coaches
⭐ Personalised CV/LinkedIn/Audit feedback
⭐ Faster, deeper, customised support

If you want eyes on your materials, VIP is the way.

How much time do I need each week?

You can expect:

⏳ 90–120 minutes self-study
⏳ 60 minutes implementation
⏳ Optional: 10–15 min/day visibility or outreach

The more you put in, the faster you move, but the program is built so you can make progress even with a full-time job.

What if I fall behind?

You don’t get kicked out.
You can work through at your own pace, catch up anytime, and still ask questions in the community.
No shame, no pressure, just progress.

 

Will this guarantee me a job in Pharma?

No one can guarantee a job, but this program does give you:

✔ confidence in your positioning
✔ a pharma-ready CV & LinkedIn profile
✔ outreach scripts & networking strategies
✔ interview prep + STAR story bank
✔ a 30/60/90 plan that stands out

Your job search becomes targeted, strategic, and compelling, not guesswork.

Can I upgrade to VIP later?

Yes: if spaces remain. Please contact: info@theagencyadvantage.info to check.
VIP spots are limited to maintain personalised support, so upgrading early is safest if you know you want higher-touch guidance.

I feel nervous / behind / not experienced enough, should I still join?

If your heart is saying I want this, you are exactly the person this program was built for.
You don’t join because you feel ready, you join to become ready.

When does the program start?

Doors open now, access to the materials is immediate, the live Q&As start week commencing 2nd February.

Sign up now! Choose your package

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On Demand
297 CHF (370 USD)

Self-paced learning with course access and resource library

  • Pharma Leap (CPD Accreditated) and LinkedIn Mastery online courses

  • Access to webinar and workshop recordings

  • Access to private Facebook group community

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Group
497 CHF
(620 USD)

On demand materials plus:

  • Weekly live group coaching/Q&A

  • Private group WhatsApp group access for accountability

3.png

VIP
1197 CHF
(1500 USD)

Everything in group coaching, plus:

  • 4 x 1:1 30-min consultations (weekly or flexible)

  • CV + LinkedIn personalised audit + action plan

  • Bonus: Priority response via WhatsApp

Note: spots are limited for VIP 

Got questions? Email: sian@theagencyadvantage.info or WhatsApp +41 782561047

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©2025 by Sian Kneller. 

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