How to Start Writing on LinkedIn (Even If You Feel Like You Have Nothing to Say)

Let’s be real: cold applying for jobs and hoping for the best just doesn’t cut it anymore. If you want to stand out in today’s job market—especially in fields like biotech, pharma, or med affairs—you’ve got to do more than lurk on LinkedIn. You need to show up. And one of the best ways to do that? Start posting.

Here’s why:

LinkedIn is where recruiters, hiring managers, and future collaborators are watching. Most people are on LinkedIn, but very few are actually using it to build a brand. That’s a missed opportunity.

Don’t think you have anything to post?

Post anyway.

Learn in public.

Did you read a cool article about AI in healthcare? Share it and say what you learned. Are you new to market access? Write about the basics you’re figuring out. You don’t need to be an expert—your willingness to learn, reflect, and share says a lot about your mindset. And guess what? That’s exactly what hiring managers love to see.

Tips to get started:

• Post consistently. Once a week is perfect. Don’t overthink it.

• Schedule your posts. Inspiration doesn’t always strike at 9am. I jot things down when they hit and schedule them to go out later.

• Timing matters. Best bet for a global audience? Try early afternoon in Europe on a Wednesday. Skip weekends: engagement tanks.

• Use different formats. Mix short posts, long-form articles, and even videos. The article feature is underrated, and video content builds connection fast.

• Pick topics that match your career goals.

→ Commercial track? Talk about market insights, competitive strategy, or digital innovation.

→ Medical affairs? Explore therapy areas, patient impact, or medical planning.

• Make it personal. Your story is your brand. Share the real you: your wins, your stumbles, your “aha” moments.

Still nervous? Here’s the truth:

You’re the only one holding you back.

No one’s judging your first post. In fact, most people are cheering you on (and silently wishing they had your guts). Just. Start.

Your voice matters. Your journey matters. And LinkedIn is where you can own that story.